Media and Advertising Preferences of Nepalese Audiences
نویسندگان
چکیده
منابع مشابه
Media Audiences, Interpreters and Users
LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in furthe...
متن کاملHealth in Nepalese media.
BACKGROUND Coverage of health in Nepali print media is quite a recent phenomenon despite readers' ample appetite for it. Dominated by politics, Nepal's print media has been marginally publishing news pieces, features, editorials and op-ed articles, photographs and cartoons on health, though marginally. But the media did not wake up to the issues of human resources for health until lately. MET...
متن کاملMedia Transportation and Advertising
Advertising is commonly presented in the context of media articles or programs that are intended to engage the consumer. An important aspect of this engagement is media transportation, where a person not only attends to information but also is absorbed into the narrative flow of a story in a pleasurable and active way. This research examines the effects of the transportation experience produced...
متن کاملThe Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of advertising’s contribution to the everyday interactions of adolescent informants at a number of English...
متن کاملAdvertising and the Media
This paper argues that advertising should be viewed as a transaction between a consumer and a firm that potentially generates a mutual benefit. We develop that there exists a problem of adverse selection, however, which makes it impossible to establish direct markets for advertising. The media is viewed as an intermediary that can channel advertising and allocate it efficiently by screening con...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Advanced Academic Research
سال: 2017
ISSN: 2362-1311,2362-1303
DOI: 10.3126/jaar.v2i1.16599